Play’s Republic

CALL FOR PAPERS
3rd International Second Life Community Convention (SLCC07)
August 24-26, 2007, Chicago, USA
Track: *Business in Second Life*

Visit the SLCC07 blog.

SCOPE
The emergence of virtual worlds and Web 3.D change the way of
doing business. Web 3.D is the synonym for Internet-based virtual
worlds, where people can create own 3-D *virtual*
personalities. One of the most famous of these virtual worlds is
Second Life. It is undergoing an evolution similar to that of the
Internet in the mid nineties and it might impact profoundly the
way people cooperate, communicate, collaborate, and conduct
business. The recent entering of companies such as Toyota,
American Apparel, Nissan, or Adidas on Second Life is a first
indication for the upcoming role of this platform for the next
generation of conducting business online.

The conference provides a forum for industry, academia, and
government to present their latest findings in virtual worlds
like Second Life and the underlying technology to support these
applications. Therefore, we invite contributions (research paper,
working paper, work-in progress) from a broad spectrum of
disciplines including economics, management, business, marketing,
finance, information systems, and computer sciences.

IMPORTANT DATES
- Submission Papers: June 1, 2007
- Notification of Acceptance: July 1, 2007
- Final Paper Submission: August 1, 2007

TRACK TOPICS
The track focuses on but is not limited to the following topics:

- Product Testing in SL
- Image, Branding, Advertising in SL
- Marketing in Second Life
- Selling, Cross-Selling Real and SL
- Intellectual Property, Copyright, Trademarks in SecondLife
- Business Planning for Non-profits in SL
- Promotion, Fundraising Tool and SL
- Customer Integration and SL
- Technology & Business, Strategy in SL
- Financial Systems, Investments, Currency Exchange in SL
- Emerging Media Presence in SL
- The Future of Second Life and Beyond
- Second Life as a Web 3.0 Technology

SUBMISSION PROCEDURES
Submissions should describe original research work not submitted
or published elsewhere. The author is responsible for
correspondence, including the author*s name, mailing address,
telephone and fax numbers, and e-mail address has to be
identified. One of the authors of each paper must register and
present the paper at the conference. Submitted papers will be
double-blind reviewed and evaluated on significance, originality,
quality, and exposition. They should clearly establish the
research contribution, methodology, finding its relevance to
Second Life. Accepted papers will be presented at the conference
and published in the Conference Proceeding. Best papers will be
published either in a book or the Journal of Electronic Commerce
Research (JECR). There will also be *Best Paper Awards*.

In order to have your proposal considered, please submit it no
later than 1st June 2007 to mfetscherin@rollins.edu using the
following guidelines.
- Follow the *Guide for Authors* from the Journal of
Electronic Commerce Research
(www.csulb.edu/journals/jecr/s_g.htm)
- You need to submit the file as a Microsoft Word-Format
file
- Your email should use the subject line “SLCC Business
Track”

LOGISTICS & TRAVEL INFORMATION
The event is being held at the Hilton Chicago and the hotel
rates with our block are $159 per night before tax. We are all
very excited about SLCC 2007, for more information please visit
http://slcc2007.wordpress.com.

TRACK CHAIR
Marc Fetscherin, Rollins College, USA
Christoph Lattemann, University of Potsdam, Germany
Peter Lokke, CEO Crucial Armitage Inc., (Crucial Creations
(SL)), New York, USA

PROGRAMME COMMITTEE
Carsten Holtmann, Universität Karlsruhe (TH), Germany
Susanne Robra-Bissantz, Universität Nürnberg/Erlangen, Germany
Günter Müller, Freiburg, University, Germany
Guido Lang, University of Bern, Switzerland

FURTHER INFORMATION
More Information and details at the conference website on
http://slcc2007.wordpress.com or
http://secondliferesearch.blogspot.com/
General inquiries and requests about the track: *Business in
Second Life* should be sent to mfetscherin@rollins.edu