Play’s Republic

SL has a big challenge ahead of them if they are to make a true impact.  They are the leaders in the genre, but in order to stay ahead of others who will come around they need to rethink their approach.   Scalability is a huge issue when dealing with the corporate world and I just do not understand how IBM or Dell is willing to conduct business in-world when there are so many rendering issues.  Perhaps their experience is different, but  in order to create a viable business model the company has to firmly decide whether it wants to go down the path of entertainment or business.  Back in the early 90’s AOL made a go at the business market, only to fail miserably by not understanding the market’s needs.  It will be interesting to see if SL is able to maintain its momentum or fall prey to its own success.